Air Jordan 4 Retro SE 'Craft Photon Dust' (2023)

The Air Jordan 4 Craft marks a fresh evolution of the fan-favourite silhouette, as Jordan Brand introduces a more refined, material-focused take on the classic design. The AJ4 surged back into the mainstream around 2021, driven by a steady stream of standout releases that quickly captured the attention of sneakerheads.

Colourways like the Air Jordan 4 Lightning, Air Jordan 4 University Blue, and Air Jordan 4 Taupe Haze all proved hugely popular, consistently selling out and reinforcing the silhouette’s status as a modern staple.

Beyond the releases themselves, the AJ4’s resurgence has also been fuelled by strong cultural backing. UK artists such as Central Cee, Headie One, and Dave have all been seen styling the model, helping push its relevance within the streetwear scene. This momentum built on the earlier hype generated by high-profile collaborations involving Travis Scott and Virgil Abloh, which brought even more global attention to the silhouette.