About Us

We started SWPLUG in 2021, right here in Gloucester — not to chase trends, but because we genuinely couldn’t find the stuff we wanted without travelling miles or gambling online.

We’re Bheda and Dutch, two friends with a long-time obsession for sneakers and streetwear. What started as helping people source rare pieces turned into something much bigger- a trusted name in UK fashion, known for delivering authentic, hard-to-find products with a level of care and speed that’s rare in this game.

Gloucester is home, and this business was built to bring something real to a city that never really had it. Now we ship across the UK and beyond but we’ll never forget where it all started.